Robert Rupp Consulting is recognized as one of the leading advertising and marketing consultants in Pennsylvania for small to midsized businesses.
Web Consulting, Website Design, Digital Marketing, Team Management, Sales Support
Business Website Design
Proper website design should be at the cornerstone of any internet marketing effort. Developing a purposeful website involves more than using the latest graphics, catchy slogans, and a page annotating your mission statement. My strategic approach ensures that your new website not only looks great, but also complies with web standards including usability, accessibility and site structure to ensure that you are ready to attract new customers and benefit from additional marketing efforts.
Internet Marketing
Internet marketing, in its totality, is the collective application of numerous online marketing techniques. Successful internet marketing is more than just a good search engine position or a fancy email marketing campaign - successful internet marketing is responsible for branding your business message across a variety of internet channels including social media, email marketing, video marketing, search engine marketing, pay-per-click advertising, and acquiring quality inbound links to your website.
Search Engine Marketing
You may have a quality website, however the next step in achieving success with your website is getting visitors to show up and take action. Although the technology behind getting good placement on search engines can be confusing, I help alleviate frustration by making the process as simple as possible. Search engine marketing involves achieving good placement in natural search results as well as a solid pay-per-click marketing campaign to ensure your name or product is front and center.
Search Engine Optimization
Search engine optimization is no longer about stuffing a hundred keywords on a page to gain results. Recent updates to the way search engines operate require that websites retain a certain quality in authority, site structure, content, and search relevance. Search engine optimization requires a knowledge of statistics, analytics, and search engine guidelines to ensure your website benefits from steady growth. If you already have a good website and need sales, now is the time to optimize it.
Web Content Services
Content is king. No other practice or internet marketing discipline is as important as having quality, actionable content on your website or in your product descriptions. Do not allow yourself to get into the practice of copy-pasting or using content from websites like GoArticles.com or eZinearticles.com - there is no better way to get a “me too†sticker slapped right on top of the website you paid money or took time to create. My web content services will give you the originality your message deserves.
Web Strategy Consulting
In order to have a successful online marketing experience, you need to first begin with strategy and planning. Today's savvy internet users demand an intuitive online experience that is consistent with their expectations of your brand which also includes some degree of offline interaction. I believe in a simple grassroots marketing approach backed by years of experience and the results speak for themselves. My marketing strategies work to eliminate yesterday's problems, today.
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